Dec
8
Since the expansion of the business world to the internet, companies have long sought an effective and cost-efficient means of drawing in more visitors to their websites and successfully converting those visitors into leads. Unfortunately, while a variety of techniques exist for this purpose, most have proven themselves to be fairly useless, requiring a major investment of time and money yet rarely offering any kind of return on these investments.On the other hand, following the growing popularity of online videos over the past decade, web video marketing has proven itself an invaluable tool in any company?s effort to drive up their web traffic and conversion rates, with a recent study having shown video as being responsible for increasing conversion rates by nearly 50% in many cases.Still not convinced? Here?s a closer look at the wide range of benefits offered by web video production efforts.
For starters, there is the issue of the ever decreasing attention span of the general audience. As viewers have become less and less patient the average attention span dropped dramatically, now lasting only five minutes, with a span of mere seconds for the subject in question to grip the viewer?s attention, text has quickly lost its effectiveness to communicate information in an efficient enough manner for most internet users. However, video has stepped in to fill this gap. Given it more dynamic nature, web videos offer companies the ability to capture their visitor?s attention right away and impart large amounts of information in a very brief window of time, playing perfectly upon the reduced attention span of audiences. In addition, as viewers become ensnared by videos and stay longer on a company?s website, they are effectively improving that company?s search engine ranking by reducing the bounce back rate, thus helping to draw in more viewers in the future.
Given the nature of the internet and most companies? web marketing strategies, a human connection is something that is hard to come by online. However, here in lies perhaps the greatest advantage of web videos. Through the use of a video spokesperson in their video content, companies can essential lend a human face and presence to their organization, effectively separating themselves from so many other anonymous online marketing strategies. This ability can then allow audiences to begin building a feeling of expectation and trust towards the company in question, qualities that will ideally become brand loyalty as well as improving customer retention.
Finally, there is always the potential that, so long as companies invest in high quality video production and make use of effective placement and sharing tactics, their video content willhave the ability to achieve a viral status through viewer ranking and sharing.This has become the most desperately sought goal of those investing in web videos, and given the high daily viewership numbers seen by YouTube and other video hosting sites, numbers ranking in the billions,it is easy to understand how such an eventuality would be possible and the dramatic benefits this could represent for any company lucky enough to have their videos go viral. However, despite the best efforts on the part of the company, this does still require a good deal of luck to achieve. On the other hand, through the effective use of video analytics and SEO tactics, companies can begin taking the issue upon themselves, targeting a specific audience as well as ensuring that as many viewers as possible are able to see their videos.
Now is the time for those companies hoping to take advantage of the recent trend towards online videos, a trend that is only projected to grow in the coming years. Taking the time to carefully plan and enact their web video production and marketing strategies, investing the necessary time and effort to produce a variety of high quality web videos,can help companies to dramatically increase their website traffic and conversion rates, and efficiently boost their business.
In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting http://www.killerproductions.net or follow us on Twitter: @killer_video
In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting http://www.killerproductions.net or follow us on Twitter: @killer_video
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