1.Spamming Your Way to the Top
No one likes spamthe food or the Internet practice. So why companies continue to use spam-like strategies is beyond us. Just for your information, spam doesn?t merely refer to unrequested email or poor quality advertising. Spam is anything and everything that sounds like an unsolicited advertisement-including posting commercials on social media sites, adding friends that you haven?t earned, posting external comments about how great your company is, and any other cheap trick you can think of that disrespects other users. While ?selling? is acceptable at some point, you must not risk alienating your customer base by coming on too strong too soon.
2.No Strategy and No Measurability
Who starts a campaign without a strategy? Plenty of people online who figure that a few tweets and status messages later, they will be
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Source: http://www.thmg.com/social-media/the-5-most-common-mistakes-in-social-media/
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