MPG confusing? Ford holds a contest for app developers to help.

With all of the options available to drivers, and the multitude of fuel efficiency claims, finding the greenest option can be difficult. But?Ford is offering prizes of $50,000 to software developers to come up with a smartphone app that helps people make sense of the barrage of information.

By Antony Ingram,?Guest blogger / March 30, 2013

A Ford logo is seen on a car during a press preview at the 2013 New York International Auto Show in New York. Ford is offerering cash prizes to app developers who can make sense of the wide array of information on fuel-efficient cars.

Mike Segar/Reuters

Enlarge

Life can be confusing for those motivated into greener cars with the aim of saving money.

Skip to next paragraph GreenCarReports

The website focuses on the auto industry?s future, the evolution of cars beyond fossil fuels, and the green movement's relevance to car shoppers today. For more stories on green cars, click here.

Recent posts

' + google_ads[0].line2 + '
' + google_ads[0].line3 + '

'; } else if (google_ads.length > 1) { ad_unit += ''; } } document.getElementById("ad_unit").innerHTML += ad_unit; google_adnum += google_ads.length; return; } var google_adnum = 0; google_ad_client = "pub-6743622525202572"; google_ad_output = 'js'; google_max_num_ads = '1'; google_feedback = "on"; google_ad_type = "text"; google_adtest = "on"; google_image_size = '230x105'; google_skip = '0'; // -->

Subscribe Today to the Monitor

Click Here for your FREE 30 DAYS of
The Christian Science Monitor
Weekly Digital Edition

With all the options available to today's buyers--more efficient gasoline, diesel, hybrids, plug-in hybrids, electric cars, biofuels and more--it's hard to know what is really best. Throw in the multitude of fuel efficiency claims, electric range and more, and, well, it gets pretty tough to understand.

That's why, says Earth Techling, Ford is offering prizes of $50,000 to software developers to come up with a smartphone app that helps people make sense of the barrage of information.

The Personalized Fuel Efficiency Apps Challenge asks software developers to design something that helps consumers better understand and improve their personal fuel efficiency. The service they provide will be highly personalized, taking into account the various factors that can see a car's fuel economy stray from official figures.

There's an element of irony in this of course, which is that Ford's recent Fusion and C-Max Hybrid models are particularly susceptible to driving style, resulting in many customers missing EPA numbers by a significant margin.

Using these as an example, one of the contest's successful apps might give consumers a better idea of how their driving style and typical use would impact upon fuel efficiency--perhaps leading to fewer disappointments.

Apps will be based on the OpenXC platform,?an open-source platform developed by Ford for research applications. A software and hardware development kit gives developers access to a wide range of vehicle data. By using both real-time data from the car, and historical data, an app could offer a truly tailored service.

Interested parties can register with Ford via the contest's website, and submissions for apps open on April 24.

The Christian Science Monitor has assembled a diverse group of the best auto bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger,?click here.?To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link in the blog description box above.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/lw-AMbNGJK8/MPG-confusing-Ford-holds-a-contest-for-app-developers-to-help

kola boof burmese python ferris bueller god bless america earned income credit florida primary 2012 super bowl