PHOTO CREDIT:?Getty Images, Jamie McCarthy/Dimitrios Kambouris?/ PHOTO CREDIT: StarTraks, Albert Michael?
Yesterday night, The Levi?s? brand launched its first ever global collection during New York Fashion Week at SoHo?s landmark Mercer 82 event space. During the event ? a hybrid between custom-made vignettes featuring pinnacle products from the line and a runway show ? the Levi?s? brand showcased the key looks from its Fall/Winter 2012 collection.
Celebrity fans including Maria Menounos, Brad Goreski, Harley Viera Newton, Theophilus London, Jessica White, Zachary Levi and Byrdie Bellcame out to celebrate the brand?s new global collection.
?Levi?s? has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi?s? brand to launch our first global collection,? said Len Peltier, Global Vice President of Creative Direction.
The Levi?s? Fall/Winter 2012 collection is based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity ? honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi?s? styles.
Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.
The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg.
For women, the key look for the season is the Bootcut Skinny, which the Levi?s? brand has completely reinvented. No longer your mother?s bootcut denim, this season will see the launch of this new take on a classic ? a sexy, modern skinny fit making you forever think differently about the bootcut.
I like the direction this collection took. There is a distinct flavor that is has rugged fused with a modern cool. The result is a wearable collection that is governed by slim silhouettes. Levi?s is also offering a 25% discount for purchases of US$100 and above. Simply use the code PRES25 when you checkout to enjoy the discount. Offer ends Monday.
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Source: http://www.styleflavors.com/levis-fall-2012-global-collection-preview/
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